This video raises several deep and perhaps unanswerable questions. Is it the secret desire of every Welsh shepherd to be a designer? How would the Hollywood shepherder pig, Babe, and his barnyard friends have handled the making of this video? What are the limits of LED technology? Do Welsh shepherds have too much time on their hands? Some of the players behind this three-and-a-half minute spot for Samsung TV are The Viral Factory ad agency and Welsh national sheep herding champion Gerry Lewis. No famous sheep were used – or harmed – in the making of this film.
Directed by Doug Pray (Surfwise, Scratch, Hype!), “Art & Copy” is a new documentary about advertising and inspiration. George Lois, Mary Wells, Lee Clow, Dan Wieden, Hal Riney, Rich Silverstein and others featured were behind “Just Do It,” “I Love NY,” “Got Milk,” “Where’s the Beef?,” “Think Different” and brilliant campaigns for everything from cars to presidents. The social and cultural impact of their ads is brought to light in this exploration of art, commerce and human emotion. The film is underwritten by The One Club, founded in 1975 to recognize and promote excellence in advertising. “Art & Copy” is now playing in select theaters.
In 1943, five years after it was founded and during the height of World War II, Walt Disney Studios put out an organization chart to explain how the company functioned. What’s fascinating is how it differs from org charts issued by most corporations. Typically, corporate org charts are hierarchical, with each operating division isolated into “silos” showing job titles according to reporting chain of command and ultimate authority. The CEO and SVPs get the higher positions and bigger boxes; the little boxes represent the expendable worker “bees.”
This TV commercial for the new Honda hybrid, the Insight, is being aired in Europe, the Middle East, Africa and Russia where the environmentally friendly car is being sold. Made by Wieden+Kennedy Amsterdam, the TV spot appears to synchronize hundreds of Insight LED headlights, turning them into “pixels” to create animated images set to the tune of “Let It Shine” by Berend Dubbe.
From Gary Hustwit, the independent filmmaker of the award-winning “Helvetica,” comes a new documentary on industrial design. “Objectified” explores the creativity at work behind everything from toothbrushes to tech gadgets. A stellar lineup of the world’s most talented industrial designers talk about how they re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. “Objectified” is a look at personal expression, identity, consumerism and sustainability. It is currently screening at film festivals, cinemas and special events worldwide. Check here to see where it is showing in your part of the world: www.objectifiedfilm.com.