2010

Advertising

An Ad That Has London Buzzing

By Delphine Hirasuna |

The winter of 2009-2010 proved disastrous for registered beehives in London. About a third of the registered bee colonies collapsed, poising an enormous threat to food growth in the United Kingdom. According to U.N. statistics, the decline of the honey bee population in Europe is now between 10 and 30 percent; in the United States, it is at 30 percent, and in the Middle East, up to 85 percent of the bee population has disappeared. This is worrisome. Of the 100 crop species that provide 90 percent of the world’s food, over 70 are pollinated by bees.

London recently teamed with LIDA Agency and M&C Saatchi to launch a Capital Bee Campaign to raise awareness of how human behavior is endangering local bees. The campaign includes a series of billboards and YouTube videos to change public beehavior.

Sustainability

Coke Wants Its Racks Back

By Delphine Hirasuna |


Coca-Cola has gotten very good at reclaiming the containers that hold its beverages. In 2010, it recovered 400 million pounds of cans and bottles in the U.S. alone. Much of this has been converted into everything from chairs and clothes to jewelry. But building a sustainable planet demands more than reclaiming product packaging, so Coke has come out with the industry’s first 100% recyclable merchandise display racks for use in grocery and convenience stores. Made from corrugated cardboard and soon from recycled PET plastic too, the merchandise racks are the first step toward a comprehensive closed-loop retail equipment program. Coke’s “Give It Back” rack is meant to be returned or recycled to keep it from being tossed into a landfill. The recyclable rack is being tested in select U.S. markets now and should be widely available before yearend.

Publishing

A Bibliophile’s Addiction by Kit Hinrichs

By Delphine Hirasuna |

Editor’s note: Anybody who has been around Kit Hinrichs for long knows that he can’t resist beautifully designed books, especially if they are on design and typography. So, we asked him to tell us his favorite books from 2010 and why he liked them. We made him cull his favorites down to 9. Here’s what he had to say.

Kit's Books

Here are my favorites. 1. George Lois, The Esquire Covers @MoMa. A look at some of the best magazine covers… EVER! 2. Mapping America: Exploring the Continent. A magical look at cartography from Lewis & Clark to the typographic textures of Paula Scher. 3. Alphabets: A Miscellany of Letters. An historical look at curious typographic forms from the origin of alphabets to x-rated typefaces.
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