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Advertising

Yesterday Channel’s Historical Makeovers

By Delphine Hirasuna |

Would you like history better if everything wasn’t so old? This ad campaign to promote UKTV Yesterday Channel’s new 14- part series called “The Secret Life of…” makes over famous figures to help us understand how they might present themselves if they were alive today. The Yesterday channel — which uses the tagline “Entertainment inspired by history” — commissioned award-winning author/historian Dr. Suzannah Lipscomb to work with a team of digital artists to give classic portraits an up-to-date twist. Queen Elizabeth I looks like an “iron lady” CEO who enjoys downsizing under performers.

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Motion Graphics

Hyundai’s Hyper-Matrix Block Party

By Delphine Hirasuna |

At the Expo 2012 in Korea, Hyundai Motor Group staged a mind-blowing display using a controller area network (CAN) called mechatronic. This is a message-based protocol originally designed for automotive applications and now also used in areas such as industrial automation and medical equipment. Hyundai’s Hyper-Matrix installation was designed by Seoul media arts firm Jonpasang. In just two months, the team built a mammoth three-sided display out of thousands of Styrofoam blocks that could be manipulated like pixels.The 11-inch cubes were driven by 3,375 customized actuators and stepping motors that moved the blocks back and forth according to a specially prescribed program. The high-speed data transfer program constantly reconfigured the cubes to create a mesmerizing show.

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