Editor’s note: Packaging design presents its own unique set of challenges to graphic designers that differ from other kinds of print design. Here, we asked Brad Murdoch from Process, a premium packaging manufacturer based in Salt Lake City, to help us identify some common mistakes. Process handles custom packaging and fabrication through its network of overseas manufacturing facilities.
These commercials aren’t selling what you think they do. They were created by London-based John Nolan Studio/Robot Factory, which boasts an impressive portfolio of film assignments including “Dr. Who” and “Where the Wild Things Are.” The Nolan’s Cheese and Nolan’s Nuts brands don’t exist, but John Nolan’s animatronic design and FX services do, and the videos show off the firm’s talent and capabilities quite effectively – little wonder that they went viral online. The cheese video came out first, and a nutty variation of the idea followed.