Johannesburg-based ad people Jeff Tyser and Kerryn-lee Maggs traveled through seven African countries in 150 days, covering 22,500 kms. They didn’t bore their friends and colleagues with hundreds of snapshots of themselves standing in front of scenic lookouts, etc. Instead they presented the highlights in succinct infographics. Very effective and memorable.
Canal+, the French television network and film production company, promoted its familiarity with every aspect of the filmmaking business, in every genre including porn, by creating a detailed flow chart of the process. Developed by Euro RSCG, the Canal+ infographic/advertisement is fun, fascinating, a great primer for novice filmmakers, and a convincing argument for why filmmakers would benefit from Canal +’s knowledge and support.
At a recruitment tool, UK-based Dare digital marketing agency produced an infographic self-promotion in 2010 to show recent graduates that they are a young, creative, fun and progressive place to work. Dare posted the video on its YouTube channel and then invited graduates to submit their applications through Facebook.
Computers and the Internet have made it possible to crunch data every which way so that we know exactly how much is spent on gift cards, military defense, Medicare and erectile dysfunction. But like so much else on the Internet, it is hard to know what to make of this glut of disparate information. British journalist David McCandless, author of the book “The Visual Miscellaneum” and the blog InformationIsBeautiful.net, is using infographics to help us make sense of it all. His solution to the information overload is to “use our eyes more.” McCandless has managed to use shapes, patterns, colors and space to map information, show relative scale, focus attention on information that is meaningful. Through juxtaposition of colored boxes, viewers can see correlations and connections between numbers that often would not normally be shown on the same spreadsheet. A whole lot of knowledge can be condensed into a very small space, and reviewing it can be effortless, relaxing and fun.
A new series of engaging commercials for Sprint, done by Goodby Silverstein & Partners, turns factoids and data that would typically go into flat charts and graphs into motion pictures. Real people populate demographic maps. Flow charts flow. Kinetic infographics breathe life into what is actually a bunch of dry statistics.
