Packaging

Gin in Support of Elephants

Elephant_Gin1
The credits for Elephant Gin read like a project conceived by the United Nations. Handcrafted by London Dry Gin, the product is distilled in Hamburg, Germany, using 14 botanicals including African ingredients like Devil’s Claw, Baobab and Wormwood. The packaging design by South African designer Simon Frouws was inspired by the pioneering spirit of early explorers in Africa. In keeping with the theme, the packaging design features a finely drawn map of South Africa and an old-fashioned cork label with a seal wrapped around the bottle neck with twine. Produced in small batches of 800 bottles, each batch is named after past great elephants or those that the group is committed to protect. The names are handwritten and numbered at the bottom of each label. Fifteen percent of the sales profits are donated to two African elephant foundations. Great packaging, good cause.
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