Viral Marketing

Experiential Marketing Unlocks 007 in Commuters

By Delphine Hirasuna | October 26, 2012September 4, 2014

For Coke Zero’s joint promotion of the new James Bond film “Skyfall,” Belgian ad agency Duval Guillaume Modern set up an elaborate stunt in the Antwerp central train station. It began when unsuspecting commuters walked up to a Coke vending machine, which displayed a promotional offer that came with a hitch. They could win two free tickets to a special screening of “Skyfall,” if they could get to the vending machine on Platform Six within 70 seconds.

Industrial Design

Reconsidering Time

By Delphine Hirasuna | June 27, 2011September 4, 2014

Clocks have come in analog, digital, sundial, atomic, round face with hands that point to hours and minutes, and numbers that flip forward with each advancing minute. The Qlocktwo Touch, made by German design company Biegert & Funk, is the only clock that I can think of to declare the time typographically in a complete sentence. It’s perfect for dyslexics.