Product Design

Over the Moon Cakes

The must-do gift of the Chinese Mid-Autumn Festival season, mooncakes have become more luxurious and lavish in their presentation than ever. In China, mooncake gifting is a multi-billion dollar industry. Opulently packaged mooncakes, typically sold in boxes of four, cost upwards of $45, with each cake elegantly displayed or nestled in its own container. As pricy as this is, Chinese social etiquette pretty much demands that everyone give these sweet delicacies to friends, family, co-workers, clients and sometimes even government officials during the Mid-Autumn Festival, also known as Moon Festival.

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