Typography

Morandini’s Constructivist Monogram Alphabet

From the Past Print blog comes this account of how Marcello Morandini designed a colorful Constructivist alphabet for German ceramic company, Rosenthal, in the late 1980s. At the time, the renowned Italian industrial designer/ sculptor/ architect was engaged in designing Rosenthal’s new office building in Selb. Morandini’s decorative letters were not meant for publication, but to serve as a special-order monogram for Rosenthal’s studio line of dinnerware, three-sided vase and wall plate. Customers could have any two initials they wanted inscribed on these products. To promote this custom-order offering, Rosenthal created a fan-deck booklet displaying Morandini’s alphabet, one letter per page. But alas, if you want to buy a Rosenthal Morandini Alphabet plate now, you’re out of luck. The company apparently discontinued this product line.