Packaging

Illy’s Brand Positioning on the Arts

Explaining its views on coffee, illy argues “If coffee is experienced with all five senses, the very objects that hold coffee should please the eye.” Given that brand philosophy, the Trieste, Italy-based coffee company sought to elevate the humble coffee cup “to meld the sensory pleasures of coffee and art.” In 1992, it commissioned renowned architect Matteo Thun to design what is now the iconic illy espresso cup. From there, illy asked some of the world’s foremost artists to use the white ceramic surface as a canvas for their original art. The illy Art Collection was born. Over the past two decades, some 70 artists, including such contemporary masters as Robert Rauschenberg, Jeff Koons and Julian Schnabel, have contributed to the collection. The cups and saucers in the illy Collection can themselves be appreciated as works of art worthy of display in galleries and exhibitions.

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Architecture

Oberhausen’s Slinky Springs Bridge

If this bridge in Oberhausen, Germany, reminds you of a slinky toy, that’s exactly what inspired it. German artist Tobias Rehberger spiraled 496 coils around a rainbow colored walkway that crosses over a canal to connect two existing parks. Rehberger collaborated with structural engineers Schlaich Bergermann and Partner to realize his design. The structure consists of pre-cast concrete plates, spiral bars and railing made of steel and net cable, all attached to high-strength steel stress ribbons connected to the inclined supports on both sides of the canal. The 1,332 foot walkway has a synthetic finish that kind of bounces when you walk. It is presented in 16 different colors, matched in color on the underside of the bridge which is made out of a different material. The Slinky Bridge is luminous with color and definitely puts a spring in your walk.

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